India’s premier hip-hop label, Mass Appeal India has partnered with Gully Gang Entertainment for the release of Indian origin rapper, recording artist, music producer, and audio engineer, Shah Rule.
Shah Rule singles release ‘Hooked’ featuring globally acclaimed Shillong-based rapper Meba Ofilia and Khara Sona from his soon-to-be-released debut EP.
Poised to become the next gritty street anthem with top-of-the-charts mainstream crossover appeal ‘Hooked’ will introduce the world to the inimitable and individualistic cult rap icon, Shah Rule.
Talking about his signing and the brand-new releases, Shah Rule states,
“I’m so excited to partner with the Mass Appeal India family. I started rapping at the age of 13 and since then hip-hop has been my biggest strength and I’m looking forward to showcase my passion and vision through my upcoming maiden EP. All through last year I’ve been writing music that feels connected to the naturalistic sides of life - the world, the people in it and mindsets. This song is special because I want listeners to understand that it’s normal to be smitten by materialism as a way of it being an imprint of your success but it’s important to shape yourself in such a way that you are not a slave to your desires.”
The dual singles thematically unearth the theme of human instinct in regards to materialism and the need to evaluate the extent of such acquisitive desires.
Take a look at his track here:
Shah Rule’s tongue-in-cheek proto-bling-era mafioso rap with its’ effortless beat that is gutter enough for the streets. But hooky enough for the radio sheds light on the personal silent scrutiny humans battle with whilst engaging in modern-day vices.
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