Rapper Raftaar extends support to United Nations’ ‘Pause’ campaign with ‘Mask On’

As the world continues to fight it’s battle against COVID-19, Indian rapper Raftaar gears up to unleash a riveting single with a timely message today. 

Inspired by the United Nation’s Pause campaign, which is part of the Verified initiative, ‘Mask On’ aims to generate awareness around the snowballing surge of misinformation in the wake of the unprecedented global crisis.

Produced by an independent music label and featuring its affiliates Rashmeet Kaur, KARMA and Yunan, the inspiring anthem encourages listeners to support the global crusade against misinformation by verifying the authenticity of information before they share it.

Commenting on this, Raftaar stated in a statement,

 “This is our humble contribution on the occasion of the 75th anniversary of the UN. Currently, the world is in a state of chaos. A lot of people want to lament on a lot of things due to the built-up anguish, anxiety and annoyance and it’s understandable. Unfortunately, over the years the human race hasn’t given importance to mastery of emotions and thoughts and now we face serious trials when there is a multitude of emotions being generated due to the unprecedented crisis. However, this doesn’t give anyone the right to spread misinformation which is a virus and exploits our biases and prejudices. We are in a moment of global unrest with growing COVID-19 cases, economic volatility, climate emergency, worldwide protests for racial justice. Misinformation, hate speech and fake news is empowering and distorting all of these issues.Often, we share on impulse, before checking the authenticity of the content but I urge everyone to contain this impulse.”

Take a look at the track here: 

‘Pause’ is part of ‘Verified’ – another United Nations initiative – in collaboration with ‘Purpose’ to provide content that cuts through the noise to deliver life-saving information, fact-based advice and stories from the best of humanity. Thousands of people worldwide have already joined the ‘Verified’ campaign as ‘Information Volunteers’.

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